Madaket Health has appointed Paul Tubberville as Vice President of Enterprise Sales. Tubberville will lead Madaket’s enterprise sales strategy and deepen relationships with the payers, health systems, and technology partners who rely on Madaket to simplify provider data management and administrative exchange. The full announcement is available here.

The appointment follows Madaket’s recent investment in AI and product leadership. With the platform work underway, the next step is putting it in front of the organizations that carry the heaviest provider data load, and doing it through people who already know how those organizations buy, build, and operate.

Why is Madaket investing in enterprise sales now?

Because the cost of bad provider data is felt most at scale. Large payers, health systems, and the organizations that manage enrollment on behalf of providers each maintain the same provider facts in separate systems, on separate schedules, in separate formats. Every mismatch shows up downstream as a stalled enrollment, a denied claim, or a delayed payment.

Madaket has spent the past year unifying provider data on one platform and putting AI to work on top of it. Enterprise organizations are where that combination delivers the most value, and they need a partner who understands their operations, not just the technology.

“Every payer and provider feels the cost of inaccurate, fragmented provider data,” said Tubberville. “Madaket has the network and the platform to fix the problem at scale. I look forward to working with our customers and partners to put those capabilities to work across the enterprise market.”

Who is Paul Tubberville?

Tubberville brings more than 25 years of healthcare experience in strategic channel development, enterprise sales, partnerships, and team building. His career spans the core systems of healthcare administration: electronic medical records (EMR), electronic data interchange (EDI), revenue cycle management (RCM), trading partner networks, and strategic alliances.

He previously led SaaS sales and distribution for organizations including TriZetto and Gateway EDI. Years of selling to both payers and providers gave him a firsthand view of how much time and money inaccurate provider data costs each side.

“Paul has a proven record of building strong teams, developing meaningful partnerships, and turning go-to-market strategy into revenue,” said Megan Schmidt, CEO of Madaket Health. “Beyond his résumé, Paul leads in a collaborative, proactive, and relationship-first way, and he cares about creating value for customers and partners. Those qualities matter as we grow.”

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What does this appointment mean for Madaket customers and partners?

Tubberville will focus on two priorities: growing Madaket’s relationships with large payers, health systems, and technology partners, and building the enterprise sales team to support them.

His background maps directly to how these organizations work. He has sold into EMR, EDI, and revenue cycle environments, and he has built the channel and trading partner relationships that move provider data between them. That means conversations grounded in how enrollment, exchange, and revenue cycle workflows actually run, and partnerships designed around where provider data breaks down.

For customers, the signal is a more consistent enterprise partnership: a sales organization built to understand complex operations, connect them to one clean provider record, and help providers get enrolled and paid sooner. The appointment comes as Madaket continues to expand its platform and its reach across the healthcare system.

About Madaket Health

Madaket Health targets billions of dollars in healthcare administrative waste by simplifying provider data management, revenue cycle, and exchange processes. Eighty percent of provider groups have exchanged data through the company’s platform, which validates, automates, and synchronizes provider data between payers and healthcare organizations to improve patient and member experience, enhance revenue, and ensure regulatory compliance. Learn more at madakethealth.com.

Frequently Asked Questions

What role did Madaket Health announce?

Madaket Health appointed Paul Tubberville as Vice President of Enterprise Sales. He leads the company’s enterprise sales strategy and builds the team that supports Madaket’s largest customer and partner relationships.

What experience does Paul Tubberville bring?

More than 25 years in healthcare across enterprise sales, strategic channel development, partnerships, and team building. He has worked across EMR, EDI, revenue cycle management, and trading partner networks, and previously led SaaS sales and distribution at organizations including TriZetto and Gateway EDI.

Who will Tubberville work with?

Large payers, health systems, and technology partners that depend on accurate provider data. He will also build out Madaket’s enterprise sales team to support those relationships.

How does this fit Madaket’s broader strategy?

Madaket is unifying provider data on one platform and applying AI to the workflows built on top of it. This appointment follows the addition of a Principal AI Architect and a Product Manager earlier this year, and focuses on bringing that platform to the enterprise organizations where fragmented provider data costs the most.